Prega News Strengthens Grassroots Maternal Health with Bench Donations and Awareness Drive

Lucknow, July 31 2025: Prega News, India’s No. 1 pregnancy detection kit brand with 87% market share (as per IQVIA, Q1FY26) from Mankind Pharma, is proud to announce a meaningful community initiative aimed at honoring the incredible contributions of ANM (Auxiliary Nurse Midwife) workers in grassroots maternal care. The event was held at the CMO Office Auditorium, Lucknow, on 31st July 2025.

The program will recognize the unwavering dedication of these frontline healthcare workers in supporting maternal and child health across government maternity hospitals. As a gesture of support, Mankind Pharma will donate 30 cushioned benches to various government maternity hospitals in Lucknow. These benches are intended to provide comfort to pregnant women who frequently endure long waiting hours at health centers.

1. In addition to the donations, the event will include a focused awareness session led by Prega News. This session will educate ANM workers on the importance of early pregnancy detection and the correct usage of the pregnancy kit. It will also introduce the full Prega News range and highlight the objectives of the program underscoring how timely detection helps avoid complications, ensures timely initiation of prenatal care, and ultimately supports the health and well-being of both mother and baby.
2. Joy Chatterjee, Vice President, Sales and Marketing Head of the Consumer Business Unit at Mankind Pharma, shared his thoughts around the initiative, “At Mankind Pharma, we hold immense respect and gratitude for the remarkable ANM workers who serve as the backbone of maternal healthcare at the grassroots level. Our initiative to donate cushioned benches to government maternity hospitals is a small but heartfelt step toward easing the long hours of waiting that pregnant women often endure, reflecting our commitment to caring beyond just products. Through dedicated awareness sessions on early pregnancy detection and the proper use of the pregnancy kits, we aim to empower these frontline workers as trusted healthcare connectors, strengthening the support system for expectant mothers. This endeavor embodies our ongoing mission to make maternal healthcare accessible, compassionate, and impactful across every stage of a woman’s pregnancy journey.”

Through this initiative, Mankind Pharma aims to equip frontline healthcare workers with the right tools and knowledge for early pregnancy care. It also aims to create a more supportive environment for expectant mothers while reinforcing public health systems to drive stronger maternal care outcomes.