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Thoda Dhyan Se” Campaign Highlights Growing Online Fraud Concerns
Anytime News Network | Pooja Srivastava
Mumbai: As digital transactions continue to expand rapidly across India, the Reserve Bank of India has launched a fresh awareness initiative aimed at strengthening public trust in digital payments. The announcement came during the sixth edition of Digital Payments Awareness Week (DPAW) 2026, being observed from March 9 to March 13.
RBI Governor Sanjay Malhotra launched the pilot initiative titled “Awareness Program on Digital Payments.” The pilot project will be implemented in Maharashtra in collaboration with CSC e-Governance Services India Limited. The program plans to conduct in-person awareness sessions for nearly one million participants in rural and semi-urban areas through Village Level Entrepreneurs (VLEs).
During the launch, the Governor stressed the importance of maintaining public confidence in digital payment systems. He highlighted the Reserve Bank’s ongoing efforts to enhance consumer awareness and strengthen customer protection mechanisms in the rapidly evolving digital financial ecosystem.
Alongside the program, the RBI also introduced a multi-media awareness campaign titled “Thoda Dhyan Se”, encouraging users to remain cautious while making digital transactions and conducting online payments. The campaign aims to educate users about safe practices in digital banking and online payment platforms.
However, the push for digital awareness also comes at a time when concerns about cyber fraud and online scams are growing. As digital payment adoption rises, incidents of phishing, fraudulent links, and unauthorized transactions have also increased, raising questions about the effectiveness of current safety measures.
Experts believe that while awareness campaigns are essential, strengthening digital security infrastructure and improving grievance redressal mechanisms will be equally important to sustain public trust in the long run.
Following the launch event, the RBI Governor also held discussions with Managing Directors and Chief Executive Officers of selected Payment Systems Operators (PSOs) to review the progress of digital payment systems and explore ways to further enhance their reliability and security.
The event was attended by RBI Deputy Governors T. Rabi Sankar, Dr. Poonam Gupta and S. C. Murmu, along with other senior officials of the central bank.
While the initiative signals a strong push towards digital financial literacy, the real challenge remains ensuring that millions of new users entering the digital ecosystem are protected against evolving cyber threats.
