AnyTime News 
Avoid Fake Offers and Misleading Ads, Verify Before You Invest
Pooja Srivastava, Anytime News Network
The Uttar Pradesh Real Estate Regulatory Authority has issued a strong advisory cautioning homebuyers against falling for attractive schemes like guaranteed returns, pre-possession rental promises, and free gifts.
According to UP RERA, many builders promote offers such as subvention plans, pre-EMI payments, buyback guarantees, lease assurance, and fixed returns to lure buyers. In addition, incentives like free cars, gold coins, and foreign trips are often advertised. However, if these promises are not part of the legally binding agreement, they hold no validity.
The authority emphasized that such promotional tactics can be misleading and risky for investors. Under the Real Estate (Regulation and Development) Act, 2016, false promises and misleading advertisements are punishable offenses, attracting penalties and strict action against developers.
UP RERA has advised buyers to invest only in registered projects and thoroughly verify all project details, including registration status, land documents, layout plans, and possession timelines before making any financial commitment.
Buyers are also encouraged to carefully read the builder-buyer agreement and ensure all transactions are conducted through proper banking channels. Experts highlight that informed decision-making and due diligence are key to safe real estate investment.
