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Draft Amendment Directions Issued for Banks & NBFCs; Public Feedback Open Till March 4, 2026
Anytime News Network. The Reserve Bank of India (RBI) has unveiled draft Amendment Directions aimed at strengthening oversight over advertising, marketing, and sales of financial products and services by regulated entities. The move follows the Statement on Developmental and Regulatory Policies dated February 6, 2026, and seeks to curb mis-selling, opaque digital “dark patterns,” and aggressive third-party product promotion.
Earlier guidelines on customer appropriateness applied mainly to Scheduled Commercial Banks and Housing Finance Companies. The revised framework now expands coverage to all banks and NBFCs, including Small Finance Banks, Payments Banks, Co-operative Banks, Regional Rural Banks, All India Financial Institutions, and others.
The draft norms also revisit the ‘Agency Business and Referral Services’ framework under the 2025 Directions. Stakeholders can submit comments via the RBI’s ‘Connect 2 Regulate’ portal or email until March 4, 2026.
